Good morning everyone! A couple of weeks ago I started a new rubric on my blog. As you might already know, I recently started my own business as a freelance social media manager and content creator for different companies. With this new rubric I would like to inspire you and give some tips on how you can optimize your content and social media. Entrepreneurs often forget the personal side of social media and they tend to focus on the commercial aspect. I already wrote a post about what you could post on social media, which you can find over here. But there is another important aspect that you have to pay attention to if you want to hit the next level of succes. And that’s great content. You know what they say: content is king. Today I would love to show you how I edit pictures for social media. But it’s very important to find your style, what you like.
It takes some time to realise what a good picture is all about. I will not bore you with all these words they use in photography. But one thing you should keep in mind is the fact that lighting is really important. I always shoot my pictures in RAW which is a file format that captures all image data. You’re able to shoot higher quality images (than for instance JPEG) because no information is compressed.
Have you already heard of ISO, white balance and bracketing? Great. If you haven’t, that’s not really a problem. I do prefer to shoot some pictures with the best settings but you can edit your pictures afterwards.
VSCO is one of the most used tools by bloggers. However I do like to use Lightroom first. I often shoot photos for companies and I like to edit the lighting, contrast and other aspects in Lightroom. It’s one of the best editing programs I’ve used so far. Afterwards, I like to apply a filter in VSCO for all my Instagram pictures. A6 is the filter I use but I do adjust a lot of things such as lighting, contrast and the sharpness. Every pictures has other ‘needs’, you should keep that in mind.
Take a look at this ‘before and after’. I did add some light in the right top corner. I made it sharper, and lighter.