Lately I’ve been working on a category ‘social media tips’. I do get a lot of questions about my own social media, and that’s why I love to share my tips. The last couple of months I’ve been really struggling with ‘sponsored content’. My mailbox is full of all kinds of offers, emails from companies who are willing to collaborate. You’re probably thinking: “that’s nice, isn’t it?” Of course it is, but I don’t accept every offer I receive. In my opinion it’s really important to find the perfect balance between sponsored content and articles you didn’t get paid for.
A lot of bloggers get paid to write articles or they receive free products in return for a blogpost. But what’s the point if about 100 different bloggers are promoting the same brand? I don’t get it. There is nothing authentic about that. That’s why I don’t accept every single offer I get. Nop … I don’t want to write a review about Fittea or one of those iPhone cases, you’ve probably already seen pictures of these brands on Instagram. A lot of bloggers are promoting these brands right now. I prefer smaller brands, those you’ve never heard of before.
Think – don’t be afraid to say NO
My advice? Find the perfect balance. I would say that my balance is about 50-50. I do write sponsored content but there are a lot of different articles on my blog which I did write just because I’m interested in the subject.
When you receive an offer, just think: do I want this, is it relevant? Will my readers like this? Don’t be afraid to refuse an offer. I accept about 50% of the offers I receive, and I will always explain to those companies why I don’t want to collaborate. Being honest is the best way to do this.
If you were paid to write an article, do mention it. Be honest about it, your readers have the right to know it.
I advice you to read the guidelines before you accept an offer. Certain companies have rules you have to keep in mind. One company told me I had to use certain words in my article. They told me to be very positive about the product. I refused this offer. I always share my honest opinion. If companies can’t live with that, so it will be.
How do you think about sponsored content?
Let me know below!