Finding the perfect balance I Sponsored content

Finding the perfect balance  I Sponsored content

Lately I’ve been working on a category ‘social media tips’. I do get a lot of questions about my own social media, and that’s why I love to share my tips.  The last couple of months I’ve been really struggling with ‘sponsored content’. My mailbox is full of all kinds of offers, emails from companies who are willing to collaborate. You’re probably thinking: “that’s nice, isn’t it?” Of course it is, but I don’t accept every offer I receive. In my opinion it’s really important to find the perfect balance between sponsored content and articles you didn’t get paid for.

Sponsored content?

A lot of bloggers get paid to write articles or they receive free products in return for a blogpost. But what’s the point if about 100 different bloggers are promoting the same brand? I don’t get it. There is nothing authentic about that. That’s why I don’t accept every single offer I get. Nop … I don’t want to write a review about Fittea or one of those iPhone cases, you’ve probably already seen pictures of these brands on Instagram. A lot of bloggers are promoting these brands right now. I prefer smaller brands, those you’ve never heard of before.

 Think –  don’t be afraid to say NO

My advice? Find the perfect balance.  I would say that my balance is about 50-50. I do write sponsored content but there are a lot of different articles on my blog which I did write just because I’m interested in the subject.

When you receive an offer, just think: do I want this, is it relevant? Will my readers like this?  Don’t be afraid to refuse an offer.  I accept about 50% of the offers I receive, and I will always explain to those companies why I don’t want to collaborate. Being honest is the best way to do this.

Mention #sponsored

If you were paid to write an article, do mention it. Be honest about it, your readers have the right to know it.

Be honest

I advice you to read the guidelines before you accept an offer. Certain companies have rules you have to keep in mind. One company told me I had to use certain words in my article. They told me to be very positive about the product.  I refused this offer.  I always share my honest opinion. If companies can’t live with that, so it will be.

How do you think about sponsored content?

Let me know below!

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7 Comments

  1. June 13, 2017 / 9:47 am

    I feel the same way, I hate the brands that literally everyone is promoting. Beautiful, little brands are the ones I love the most! And I hate blogs where every single post is a sponsored one. Eventually I stop reading them! Malou x

  2. June 13, 2017 / 9:47 am

    I feel the same way, I hate the brands that literally everyone is promoting. Beautiful, little brands are the ones I love the most! And I hate blogs where every single post is a sponsored one. Eventually I stop reading them! Lovely you wrote a blogpost on this topic. Malou x

    • June 13, 2017 / 4:58 pm

      Inderdaad, interessant! Daar zouden veel mensen nog iets van kunnen leren …

  3. June 13, 2017 / 11:39 am

    Je hebt helemaal gelijk! Ik geef ook de voorkeur aan merken die niet iedereen al 1000 keer gepromoot heeft. Net zoals met die fittea koos ik liever voor tastea. Maar ik heb de indruk dat er hier nu ook meer en meer over geschreven wordt. Je bent echt iemand naar m’n hart Elien! 🙂 xxx

    • June 13, 2017 / 4:59 pm

      Ik begrijp je helemaal! Is toch stom als iedereen over hetzelfde schrijft… Voor mij is dat te commercieel.
      Het is natuurlijk fijn als het bloggen iets oplevert, maar dan liever een goed evenwicht tussen gesponsord en ‘gratis’ artikels- en merken die niemand kent!
      XXX

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