How to take lifestyle photography to the next level

Product photography

[dropcap]I[/dropcap] remember that moment when my parents gave me my first camera. I was 13 years old or something like that and really liked photography. Every little detail matters, so I’ve been experimenting with photography for hours: adjusting the lighting, using different backgrounds, etc. And 9 years later, I’m doing exactly what I love: making product photos for my clients. It’s such a fun thing to do, you can be creative and experiment with a lot of different things. I’m also doing streetstyle photoshoots for clients.

But what’s the secret behind a good product photo? And how do you edit photos? There’s no such thing as ‘the best way to do it’, but today I’m telling you how I edit photos. I’ll also start with my own range of stockphotos, so stay tuned!

Taking pictures

I’m still using my Canon 450D, but I also bought a Panasonic to make videos. The most important thing: you should shoot in RAW. When you shoot in JPG, image information is compressed. When shooting in RAW this will enable you to get high quality photos and you’ll be able to edit brightness and white balance, which is really important!

Product photography

Editing

I’ve used Photoshop in the past, but currently I’m using Lightroom to edit pictures. Photoshop comes in handy if you want to do more with your pictures (for example: removing an unwanted object in your picture). I like to adjust the white balance, brightness and colours and Lightroom is the perfect tool to achieve this!

There are a lot of tutorials out there on ‘how to make and use presets’. A preset is actually something like a filter on Instagram or VSCO. However, each photo needs different adjustments.

Tips

If you want to achieve the perfect product photo, you’ll have to experiment a lot. Find out what you like in terms of brightness, contrast etc. One of the most important things is lighting: I’m always taking pictures when there’s a lot of natural light, which gives the best results.

As a business owner it’s great to invest in high quality lifestyle photos. Packshots are great, but lifestyle photos are much better if you want to be mentioned in magazines or on blogs etc. Journalists love lifestyle photos, packshots are boring. 😉

Decoration is key. I do have a lot of different backgrounds and items. I bought a lot of stuff at H&M Home and Simple Design in Mechelen. I like to change backgrounds and add different fabrics/ items to obtain different results.

Product photography

Decoration

A few items from my collection:

Marble tray: Lijns

Other trays and fabrics: H&M Home

Mirror en golden flowers : Grandmother & mother-in-law 😉

Candles: H&M Home

Decoration

 

 

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Elien
Elien

Elien is a Belgian freelancer, social media manager and content creator. She loves photography, healthy food, reading magazines and – of course – blogging and travelling ♥︎

5 Comments

  1. February 24, 2018 / 1:55 pm

    Loved the information. Thank you. Need to learn ny Canon more. Play as you say. Your pictures are great.

    • Elien February 24, 2018 / 6:06 pm

      You’re welcome! Exactly, experiment a lot and find out what you like! Xx
      Thanks, so sweet!

  2. February 24, 2018 / 4:37 pm

    Bedankt voor de tips babe. Lightroom heb ik op de MAC staan, dus zal er eens mee experimenteren. Mijn foto’s op IG bewerk ik met de app zelf, maar sommige foto’s laat ik onbewerkt staan omdat ik ze zo mooi genoeg vind (bv. bij yogafoto’s die buiten genomen zijn).

    • Elien February 24, 2018 / 6:07 pm

      Jouw foto’s zijn ook altijd mooi!
      Ik bewerk al mijn foto’s, vooral voor klanten dan ook.
      Liefs

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