Instagram is one of the most popular tools at the moment. You do read a lot of articles about it: what you should (not) do on Instagram and how you can use it. Most of these articles are full of nonsense. There is NO right way to use Instagram and you shouldn’t believe everything you read about it. That’s why I’m starting writing these kind of posts, to show you how I’ve been using it. This post includes some tips on how you can edit your pictures et cetera. But as I mentioned before, there is no right way to use this tool and you should figure out what works for you.
Tip 1: great content?
I’ve read a lot of articles about Instagram and most of the time these articles start with “you should produce great content”. Okay that’s true, but how do you make great content? Good question. THINK! Figure out what you want to write about. You can start by making a content planner and thinking of ideas for next posts. I believe everything can be interesting, as long as the quality of your photos is great and that’s my second tip.
Tip 2: good quality
There are so many photos and videos on Instagram, so you should really stand out with high quality photos. A lot of people asked me if I use professional photography equipment or a mobile phone to make pictures. Well I do use both, iPhone 6 has great quality, but I also use my Canon and Panasonic camera.
If you want to stick to a certain theme, try to be consistent. I use VSCO, an app that you can easily download on the app store. Try to experiment with different filters and find out what you like. I love to use filter A6 but I do make adjustments for every picture. Every picture is different and has other needs.
For example: I used filter A6 and adjusted the brightness of the two pictures below, just to make them brighter. I also like to make them sharper.
Tip 3: engagement
This is probably the most important thing to do if you want to grow and create a community. I’ll always check out someone’s account if she/he commented on my picture. It’s nice to do something back and in this way you’ll have loyal readers who do want to comment on your pictures.
Tip 4: active
Consistency is important. Post pictures on a regular basis, about 1 to 3 pictures a day. Don’t post too much, this can annoy people.
Tip 5: be patient
Do NOT buy followers, this will not add any value. A lot of bloggers/ influencers (I don’t like that word) are doing this and it doesn’t make sense… Those followers will not like and comment on your pictures. Your number of followers will increase, but your engagement will stay the same.
A lot of people follow people and unfollow them later. They do believe this is the perfect way to increase their number of followers. But it’s NOT. First of all, there are a lot of tools to check if someone did unfollow you. On socialblade.com you can check every single person on Instagram. You can see their growth, how many people they unfollowed within a month and so on.
I believe you should be patient. I’ve been blogging for about 1,5 year right now… Just stay true to who you are and don’t worry, be happy.
Do you like this post? Or what do you want to read about in the future?
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