Lingerie & me: a complicated love story

Hunkemöller favourite fit

I’m in the middle of Spring cleaning right now, a good time to give my underwear drawer a seasonal refresh. But when you ask women (including myself) what the most uncomfortable item of clothing is, they would probably say it’s a bra. And I must admit, my love story with lingerie is rather complicated. Wearing lingerie makes me feel feminine and happy, but somehow most of my bras aren’t comfortable at all. After many years, I found out I was wearing the wrong bra size. According to certain studies, almost 80 percent of women are still wearing the wrong size. Shouldn’t we do something about it and feel comfortable again? Well, Hunkemöller recently came up with this new campaign called Favourite Fits. It allows you to find your ultimate shape and size. Curious? I’ll tell you more about it!

Favourite Fits

Hunkemöller launched this new service, where you can attend a fitting session in one of their shops or you can do an online test to find out your perfect fit. Why? Because they want to help women to find their perfect size and shape. Also, lingerie shouldn’t only be ‘pretty’, it has to be comfortable as well.

There are different styles:

  • the flirt
  • the dreamlift
  • the heartbreaker
  • the passionate
  • the tease
  • the kissable
  • the one & only
  • the secret lover
Hunkemöller Favourite Fit

I chose a bra from their ‘the passionate’ collection. Trends this Spring/ Summer are pretty pastels, floral prints and feminine lace. This bra has it all.

First of all you should do a test to find your perfect fit. I calculated my bra size online on the website of Hunkemöller en found out my bra size is wrong. When I first tried this one on, I felt a huge difference. So comfortable!  Also it’s so feminine and makes me feel amazing. Bye bye old ones and hello new one. I couldn’t be happier.

Whenever I come home from a busy day filled with meetings, the first thing I do is taking of my bra. This new bra is so comfortable I even forget I’m wearing a bra. 😉 Besides that I also feel very feminine and confident, perfect right?

Find all the bras over here.

Thanks to Hunkemöller for this beautiful bra!

Signature blogger

Hunkemöller favourite fit


Elien is a Belgian freelancer, social media manager and content creator. She loves photography, healthy food, reading magazines and – of course – blogging and travelling ♥︎

Find me on: Web | Twitter | Facebook

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